When Rene Lacoste chose the crocodile as his emblem in 1927, he never imagined that millions of people would one day wear this logo. Today, through Save Your Logo, Lacoste contributes to the protection of biodiversity on the planet. He also never imagined that crocodiles as a species would one day be threatened. The Rene Lacoste Foundation supports and subsidizes projects throughout the world that enable children to have access to sports. Lacoste. Not only is Lacoste an innovative and stylish brand to sport it is one that you can be proud to wear and support.